Our Vision

To feed the world happiness.

Our Mission

Be everyone’s best loved bakery, one that gives back more than it takes from its people and planet.

How we do that

Be a force for good and exist to be a template for excellence in food manufacturing by challenging business as usual. Feed the world happiness and joy with integrity, compassion and professionalism. We create spaces that leave people feeling included, equal and safe and make products that enable people to connect, celebrate and love.

We can only do this if we challenge ourselves, each other, our industry and suppliers to continuously improve and to find better and innovative ways to achieve this vision and mission.