our STORY

  • Lindsay starts baking at home after the death of her Mum, Margie as a way to help with her loss. She finds a love of baking cupcakes and starts to give them to friends and family.

  • After Jeremy takes voluntary redundancy from his digital marketing job he offers to build Lindsay a website to start her own cupcake business. Indulgence Cupcake Company is born.

  • The website is launched and we receive our first cupcake order for a hairdressers in Brighton.

  • Indulgence Cupcake Company take on their first employee!

  • We move into our first professional baking space to help cope with the large orders.

  • Indulgence Cupcake Company launch onboard 15 daily flights with Virgin Atlantic. Over their 18 month period working with them they will serve 4 million cupcakes to passengers.

  • Indulgence Cupcake Company rebrand as Raise Bakery to allow them to expand into more product lines and have a name more fitting for their future plans.

  • Launch desserts in Club World onboard British Airways CityFlyer.

  • Open a retail shop in Hove, Sussex serving a wide range of delicious baked goods.

  • Launch an 8 own-brand range of product for national super market chain Netto.

  • We close our retail store to focus on our growing wholesale and food service business.

  • Raise Bakery start working with No 1 Lounges to produce their range of sweet baked goods for their UK lounges.

  • Trevor retires from the business to have heart surgery (he recovered and is enjoying retirement)

  • Lindsay retires from the business after celebrating 10 years since starting from her kitchen.

  • We celebrate 10 years in business.

  • We celebrate 12 years in business.