Top Consumer Trends of 2015

Research and insights company Canadean recently published a report on what they see as the top 5 trends that will influence consumer purchasing behaviour in 2015. Read the full report.

At Raise we are always looking at the bakery market and changes in consumer behaviour to influence our New Product Development (NPD) process. It’s a constant and ongoing process we pride ourselves on. So is Raise “doing it” or “working on it”:

From Mass Produced to Personalised

Consumers are moving away from mass production and valuing smaller, bespoke manufacturers.
Doing it
We’re all over this one. We pride ourselves on home-made recipes produced on a large scale. We work with customer as small as an individual or as big as a major airline. Everyone gets the same personalised service. Our team members have a passion for baking/food and producing the very best. Food with a heart.

“Better for you” Ingredients

Consumers are looking for healthier, natural ingredients.
Working on it
We firmly believe that we all deserve a treat. The great thing about our cakes is they don’t have any additives, everything is made from scratch using the finest British ingredients. We’re looking at alternatives that have better health benefits but keep the great taste and flavour. For example, we’ve switched to Rapeseed Oil which has the lowest saturated fat of any culinary oil, half of olive oil. We’re also researching the use natural sweeteners such as Stevia.

Hot and Spicy foods

Consumer flavour profiles are moving toward spicier flavours.
Doing it
We’re already producing Chilli Chocolate Brownies for some of our customers. Maybe soon you’ll see Spicy Sweet Muffins.

Mix and match flavours

Consumers are looking for new and exciting flavours, think chocolate flavoured wine.
Doing it
We’re always working on this. You would not believe some of the things we’ve tried. Our NPD process involves trying out unusual flavours all the time, working with our “flavour matrix” we combine the weird and wonderful to bring you bold new flavours. Example: Lemon and Rosemary Tart, tasty!

Packaging driving sensory experience

As our supermarkets become more crowed consumers are looking for packaging that not only looks great, but feels great.
Working on it
This one is top secret right now but look out for a bold new launch in 2015!

Read the full report. If you want to speak to Raise on how we are doing more to push the boundaries of the bakery industry drop Jeremy an email.


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