Our Seven Foundations

We know that it’s sometimes hard to know when you’ve found the right partner to work with, anyone can talk a good game, right? We want to share with you all the ways in which we walk the walk, as well as talk the talk, and bake the cake. 

We believe our Seven Foundations set us apart in this industry and we are passionate about working with partners and customers who share our commitments.

You can also find out more about our vision and mission here:


Quality products, produced safely

We test our products before they leave the door to make sure they meet our high standards for quality, safety and consistency and will put a smile on your face.


Happy team

We provide our team with a safe, inclusive and inspiring work environment, creating an atmosphere that allows our team to thrive in and outside of work.


Satisfied customers

We make sure you are happy, getting what you expect and look to exceed your expectations.


Sustainable environment

We put the environmental impact of our business operations at the forefront of everything we do.


Thriving community

We get involved and connect with our communities locally, nationally and globally to support those who need it most.


Healthier products

We look at our products and seek alternatives to improve the nutritional content and reduce calories. Making clean label products that taste great.


Product innovation

We spend time continuously developing our range to provide you with high quality, market-leading flavours, textures and concepts.

This is just the short version. If you want to find out how and why we do all of this, drop us a line

How We Build Trust

There’s no point having values if we don’t have a way to deliver on them! We want to make sure that you trust us from the very start, and then build on those solid foundations the longer we work together. Here are the qualities we cultivate to support us in that mission:


Integrity is at the heart of everything we do. By that we mean that we do what we say we will, to a standard that you expect, within the time-frame we have committed to. We hold ourselves to consistent, high standards to ensure we are delivering what we commit to.


Excellence for us is not about being better than anyone else. Excellence for us is about delivering on a commitment to give our customers what they expect. High quality products supported by service that exceeds expectations.


We own it. All of it. Our culture is built on us being 100% responsible for the work we do. Taking ownership of our work also permits us to take great pride in what we deliver and that makes for a vibrant and exciting work environment.


It’s critical for us to have great relationships with our customers, suppliers, contractors and community built on honesty, trust and respect. This allows for great working relationships, effective collaboration and fun along the way.